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glossary

Here you will find a few brief explanations of some common marketing terms.

If you have any questions, please contact us.

H

Hashtag

A hashtag is a word or phrase preceded by the # symbol. Hashtags are used on social media to mark posts as part of a larger conversation or topic (like #FootballWorldCup). Clicking on a hashtag allows you to see the most recent posts with that tag. Hashtags are searchable and serve a similar function to keywords.

I

Interaktives Marketing

Interactive marketing is a strategy that involves active engagement with the target audience during an event or personal interaction. A common approach is participating in games, such as spinning a wheel of fortune or drawing a lottery ticket to win giveaways. This method is especially common at trade shows.

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