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Gamification
Gamification refers to the application of playful elements and principles to increase customer engagement, interactions, and brand loyalty. The focus is on creating entertaining and interactive experiences for customers—rather than blunt advertising messages.
Sponsored Posts
Sponsored posts are social media posts in which an influencer or celebrity promotes a brand or product in return for payment. These posts must be marked with hashtags such as #ad or #sponsored to be clearly identifiable as advertisements.
Guerrilla Marketing
Guerrilla marketing is an innovative communications strategy based on unconventional and surprising effects. This form of marketing implements creative ideas in a particularly attention-grabbing way to convey advertising messages. The focus is on surprising and inspiring the target audience through original and unusual marketing measures.