glossary

A jingle is a short, catchy piece of music or a song composed specifically for an advertising campaign. The jingle serves to convey a brand, product, or message in an emotional and memorable way. A jingle often combines melody, rhythm, and lyrics to stick in the target audience's mind and create a positive association with the advertised brand or product.

Main features of a jingle

Brevity and memorability:

Jingles are usually short and memorable.

Recognizability:

The melody or lyrics of a jingle are designed to be quickly recognized.
Emotional appeal: The aim is to trigger positive feelings such as joy, trust or curiosity.

Brand loyalty:

Jingles often contain the brand name, slogans or key brand messages to promote recognition.

Wide range of applications:

They can be used in television and radio commercials, online advertising or even as a ringtone.

A well-known example is McDonald's jingle: "I'm lovin' it." This short phrase, combined with the melody, ensures that it is immediately associated with the brand worldwide.

Overall, the jingle is a powerful tool for increasing brand awareness and building an emotional connection with the audience.