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Live stream
A live stream is a real-time video shared over the internet. Most social networks now offer live streaming options that also allow interaction with viewers. Users can provide written comments and ask questions during the broadcast.
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marketing
The American Marketing Association defines marketing as a broad set of activities, institutions, and processes aimed at creating, communicating, delivering, and exchanging offerings that are valuable to customers, partners, and society as a whole. This broad definition allows marketing to continually adapt as technology advances.
As our needs change and evolve, companies are also adapting their marketing strategies to suit the times, discovering new things, working with tried and tested methods, and distancing themselves from outdated structures.
Monitoring
Monitoring in the context of influencer marketing refers to the systematic monitoring and analysis of influencer activities, campaign performance, and their impact on brands or products. The goal of monitoring is to measure and optimize the success of an influencer marketing campaign and ensure that the set goals are achieved.
Important aspects of monitoring in influencer marketing are
Performance analysis
Key metrics such as engagement rate (likes, comments, shares), reach, clicks, and conversions (purchases, registrations) are recorded to evaluate the effectiveness of influencers.
Brand Sentiment
Monitoring also includes observing the target audience's perception and sentiment toward the brand or product promoted by the influencers. Positive or negative feedback is analyzed.
Content performance
The performance of the created content—that is, how well the posted images, videos, or stories resonate with the target audience—is regularly reviewed. This also includes the community's reactions to the influencers' content.
Compliance review
Monitoring influencer marketing also means ensuring that all legal requirements are met. This includes correctly labeling advertising to avoid violations of laws such as the Unfair Competition Act (UWG) and the German Telemedia Act (TMG).
Through effective monitoring, brands and companies can manage and optimize their influencer marketing campaigns and ensure that their marketing efforts achieve the desired success.