glossary

The FOMO effect, also known as fear of missing out, refers to a psychological response in which people experience anxiety about missing out on an exciting or advantageous opportunity that others are currently experiencing. In marketing, the FOMO effect is used to generate interest and demand for a product or service.

Examples of the FOMO effect

Limited offers: When a product or service is available for a limited time or in limited quantities, it can create a perception of scarcity and motivate people to act quickly to avoid missing the opportunity.

Exclusive events

Organizing exclusive events or offerings available only to a select group can increase the FOMO effect. People tend to engage more when they feel like they're part of an exclusive community.

Social media

Using social media and sharing stories about other customers' positive experiences can amplify the FOMO effect. When people see their friends or other influencers excited about a product or event, it could increase their own fear of missing out.

The targeted use of the FOMO effect in marketing can increase purchase motivation and encourage customers to make decisions more quickly so as not to miss the supposedly unique opportunity.