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Brand Awareness
Brand awareness refers to the level of awareness of a brand and plays a crucial role in times of oversupply in online retail. To stand out in this saturated market, a compelling product is advantageous, ideally one that is already established and has gained user trust.
This market research term serves as an indicator of how well a brand is known among its target audience. A glossary page sorted ABC with some text to help you with your project.
Branded Content
Branded content is a form of marketing in which companies or brands discreetly draw attention to their products and services. Strategically clever placement and relevance to a specific target audience promotes customer loyalty. As the term suggests, the focus of branded content is on the content.
For example, a company could publish a film or video online as branded content, focusing on entertaining or informative content without appearing overtly promotional.
At the same time, the brand is subtly integrated. As a result, the target audience associates the respective brand or product with positive experiences. This leads to increased trust in the brand and a deeper bond among the target group.