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P
POV / Point of View
POV stands for Point of View, and in the context of social media, refers to the viewpoint or perspective of a person sharing content on platforms like Instagram, TikTok, or YouTube. POV content can take various forms, including personal narratives, humorous sketches, informative videos, or creative representations created from the point of view of a specific person or character.
POV content is popular because it provides an immersive experience and allows viewers to empathize with the situation or story. This type of content can help build a connection with viewers, allowing them to identify with the emotions, experiences, or perspectives portrayed.
PPM / Pre-Production Meeting
Das Pre-Production-Meeting (PPM) ist ein entscheidender Termin, bei dem der Kunde voraussichtlich seine Wahl bezüglich der Besetzung für eine bevorstehende Produktion treffen wird. Dieser Termin ist grundsätzlich fest eingeplant, jedoch kann es in vereinzelten Fällen vorkommen, dass der Kunde den Termin verschiebt, um zusätzliche Überlegungen anzustellen oder auf weitere Informationen zu warten. Solche Änderungen sind selten, aber möglich, sodass eine gewisse Flexibilität eingeplant werden sollte.
Press release
Press releases are informative texts that inform members of the press about current developments at companies, institutions, or associations. Their goal is to promote a positive public perception of the company through editorial coverage in the media. The success of a press release depends largely on its appropriate structure and appropriate wording.
Promotion Agency
A promotions agency is an experienced team specializing in the development and implementation of various promotional concepts. Promotions serve as a tool to increase sales and are always time-limited. Their primary goal is to further the marketing strategy.
Product placement
Product Placement ist eine Marketingstrategie, bei der Produkte oder Marken in Medieninhalten wie Filmen, Fernsehsendungen, Musikvideos, Videospielen oder Online-Content integriert werden, um die Sichtbarkeit der Marke zu erhöhen und das Interesse der Zuschauer zu wecken. Es handelt sich um eine subtile Form der Werbung, bei der das Produkt in einem natürlichen Kontext erscheint, ohne dass es direkt beworben wird.
POS / Point of Sale
Point-of-sale (POS) marketing refers to marketing strategies and techniques used at the point of sale to influence the customer's purchase decision. It focuses on the moment of sale, the moment the customer purchases the product—either in-store or online.
POS marketing is designed to increase sales by engaging customers at the final stage of their purchase decision.
Influencer marketing as part of a POS event
A POS event can be enhanced by partnering with influencers to attract more customers and directly drive sales.
Influencers at physical POS events
Influencers can be invited to participate in special events in stores or pop-up stores and promote the event on their social channels.
Example: An influencer visits a store during a sale (e.g., a limited-edition product launch) and documents the event in real time via Instagram Stories or TikTok. This authenticity motivates their followers to participate as well.
Physical POS marketing campaigns and influencer support
Influencers can also help increase awareness of offline POS marketing campaigns. They can drive traffic to specific stores or events where products are showcased as part of a POS event.
Example: An influencer might state that they're visiting a particular store to purchase a product and post about it on social media. This draws their followers to the store and generates more customer traffic.
Combining influencer marketing and POS marketing offers a powerful strategy that increases both online presence and sales promotions at physical or digital POS.
Q
Qualified Leads
Definition: Qualified leads are potential customers who have been identified based on specific criteria as particularly promising for a successful sales transaction. They have already shown some interest in a product or service and meet certain requirements that make them suitable candidates for the sales process.
Types of qualified leads:
Marketing Qualified Leads (MQL):
These leads have shown interest through marketing activities such as downloading white papers, subscribing to a newsletter, or attending webinars.
Characteristics: You have shown some engagement with the marketing content, but are not yet ready for direct contact with the sales team.
Sales Qualified Leads (SQL):
These leads have further met the criteria for MQLs and are now ready to be contacted directly by the sales team.
Characteristics: They demonstrate concrete purchase intentions, have specific requirements, or a defined budget. Lead qualification criteria: Demographic characteristics: Age, gender, occupation, company size, etc. Behavioral data: Website interactions, downloaded content, pages visited, etc. Need and interest: Clear need for the products or services offered.
Budget : Availability of financial resources for the planned purchase.
Decision-making authority: The person has influence or decision-making power in the purchasing process.
Importance in marketing: Qualifying leads is a central process in marketing and sales management.
By identifying and focusing on qualified leads, companies can allocate their resources more efficiently, increase conversion rates, and ultimately boost revenue. Well-executed lead qualification enables the development of personalized and targeted marketing strategies that are better aligned with the needs and interests of potential customers.
Bottom line: Qualified leads are critical to the success of marketing and sales strategies. They ensure that a company's efforts are focused on the most promising prospects, resulting in higher close rates and better utilization of resources.
Quick Response (QR)
It refers to QR codes, two-dimensional barcodes that can be scanned by mobile devices to quickly provide information such as URLs, contact details, or product details.
QR codes are often used in marketing to direct customers directly to digital content and encourage interaction.